International Spa Association

Print Ad Sizes (all dimensions are width by height):

Pulse is a perfect bound publication.

Pulse Mechanical Requirements:

AD SIZE

LIVE AREA

TRIM SIZE

BLEED

Full Page

7" x 10"

8-3/8" x 10-7/8"

8-5/8" x 11-1/8"

Two-page Spread

14" x 10"

17" x 11"

at least 1/8" beyond trim size

Half Page Horizontal

7" x 4-7/8"

n/a

Half Page Vertical

4-5/8" x 7-1/4"

n/a

Third Page Horizontal

4-5/8" x 4-7/8"

n/a

Third Page Vertical

2-1/4" x 10"

n/a

Quarter Page

3-1/2" x 4-3/4"

n/a

Sixth Page

4-5/8" x 2-3/8"

n/a

2012 Pulse Advertising Deadlines:

ISSUE	EDITORIAL	AD SPACE DEADLINE	MATERIALS DEADLINE
Jan/Feb	2011 Conference Wrap-up	Dec. 9	Dec. 16
March/April	Media & PR	Jan. 27	Feb. 3
March/April Special Insert	Skin Care Trends	Jan. 27	Feb. 2
May	Employees and Leadership	March 9	March 16
June	Ideas and Innovations	April 23	April 30
June Special Insert	Spa Beauty Guide	April 23	April 26
July*	ISPA Conference & Expo Preview	May 31	June 8
August	The Numbers Game	June 29	July 6
August Special Insert	Top-shelf Retail	June 29	July 5
September	Partnerships	Aug. 1	Aug. 8
October*	ISPA Conference & Expo On-site Edition	Sept. 3	Sept. 10
October Special Insert	New Product Launch Guide	Sept. 3	Sept. 6
November	Success Stories	Oct. 5	Oct. 12
November Special Insert	Best Sellers of the Year	Sept. 17	Sept. 20
December	2012 Conference Wrap-up	Nov. 5	Nov. 12

*Denotes Special Edition

Ad Submission:

Color ads must be 150 line screen. 4-color process (CMYK) separated. ISPA will not be responsible for inaccuracies in ads when neither a hard copy nor color proof has been provided.

CD:

Photoshop CS4 or lower, Illustrator CS4 or lower, Quark 8 or lower, PageMaker 7.0 or lower, or In Design CS4 or lower.

Please send CD and match print to the ISPA Headquarters:

Emily Andrews
ISPA
2365 Harrodsburg Road, Ste. A325
Lexington, KY 40504 (USA)
P: +1.859.226.4354 | 1.888.651.4772
F: +1.859.226.4445 | emily.andrews@ispastaff.com

High-Resolution PDF:
All necessary fonts must be embedded. PDFs should be cmyk, 300 dpi, with bleed. In addition to the electronic file, we also require a laser proof on all ads and color proof for matching color. Ads may be uploaded to the ISPA FTP site by using the following instructions:

Address: ftp.experienceispa.com
Username: ispauser
Password: IspaR0x1 (the "0" is a zero)

If you are using Windows, please Zip all files before transferring. If you are using a Macintosh, please Stuff all files before sending.

Once you have uploaded the document, please e-mail a low-resolution PDF of the document to emily.andrews@ispastaff.com for proofing purposes.

Pulse

The magazine for the spa professional

Pulse advances the business of spa by informing spa industry professionals of the latest trends and practices and promoting the wellness aspects of spa.

Media

MECHANICAL REQUIREMENTS & FTP SITE

Print & Online Artwork Information

Print Ad Sizes (all dimensions are width by height):

AD SIZE

LIVE AREA

TRIM SIZE

BLEED

ISSUE

EDITORIAL

AD SPACE DEADLINE

MATERIALS
DEADLINE

Online Ad Sizes (all dimensions are width by height):

P
u
l
s
e

Pulse

The magazine for the spa professional

Media

MECHANICAL REQUIREMENTS & FTP SITE

Print & Online Artwork Information

Print Ad Sizes (all dimensions are width by height):

AD SIZE

LIVE AREA

TRIM SIZE

BLEED

ISSUE

EDITORIAL

AD SPACE DEADLINE

MATERIALS DEADLINE

Online Ad Sizes (all dimensions are width by height):

P u l s e

Pulse

The magazine for the spa professional

MATERIALS
DEADLINE

P
u
l
s
e