ADVERTISING

  "I want to get my products in front of the top spa professionals in the industry, which is why I always choose to advertise in Pulse."
Jane Iredale, Iredale Mineral Cosmetics Ltd.

Now selling May 2010

If you are ready to stand out from the crowd, reserve your ad space today. The space reservation deadline is March 19, so contact Christina Briggs at 1.859.226.4317 today to guarantee your inclusion in Pulse.

Don't Forget! Pulse's "Marketplace" section is a great deal! You supply ISPA with a picture of your product and a 75-word description and we design a Quarter Page ad for you! The design is included in your $495 cost! How can you beat that?

Value-Added Benefits for 2010

Priority Booth Placement:  Become a frequent Pulse advertiser and have your booth placed in a premium location at the 2010 ISPA Conference & Expo before the floor opens to previous exhibitors!  Full page, 4-color advertisers in 5 or more issues qualify for priority placement of up to a 10x20 booth.  Advertise year-round (all 10 issues) and receive first tier priority booth placement and have access to a bigger booth.  Keep in mind, one of these issues will include the August Conference Preview Edition. 

Welcome Bags: Get your product into the hands of your target market!  Advertisers placing a full page ad in August, July and December receive complimentary product placement in the Welcome Bags at the 2010 ISPA Conference & Expo.  Attendees look forward to receiving these gift bags at the opening general session every year!

Digital Pulse: The Internet is fast becoming an essential element of any ad campaign.  All advertisers will be included in the digital version that is sent to the entire ISPA membership. You can also add to the value of your advertising with an online campaign that includes direct links to your Web site to continually drive new sales leads, customers and interest. 

Special Offer: 2-for-1 hyperlinks to frequent advertisers at $100 each.

January/February:  Full of highlights from the 2009 ISPA Conference, the post- Conference issue is instrumental in recapturing the attention of the contacts made at the ISPA Conference.  Expanded Circulation: ISPA Conference attendees, ISPA Knowledge Network attendees

March/April: Spas are stocking their shelves for 2010, so ensure that your product is one of them!  Make your product or service top of mind while spa owners and directors will be searching for hot new spring lines by advertising in the March/April issue.

May: According to a 2009 ISPA Member Snap Shot Survey, 96% of Pulse recipients are involved in purchasing decisions at their property.  Be sure your company targets those decision-makers in the spa industry by advertising in the May issue.

June:   Get your product into the hands of the world's top spa and travel journalists by advertising in June.  Full page advertisers in this issue may include samples in a special Media Gift Box sent to the top media who are invited to the 16^th Annual ISPA Media Event for an additional $495 in shipping and handling costs.  Participants receive a contact list of the spa industry journalists who receive the box. Expanded Circulation: ISPA Knowledge Network attendees & Media Gift Box

July: Full Page advertisers in August, July & December issues may participate in the Welcome Bags for free! These are gift bags given to all attendees during the opening General Session at the 2010 ISPA Conference & Expo.

Aug: Special Conference Preview Edition of Pulse: Spa professionals have grown to depend on this issue for an informative summary of what to expect at Conference such as the keynote speakers, educational classes, agenda, exhibitors and more. You also have the opportunity to showcase your products to the world's top spa and travel journalists by advertising in the August issue. All full page advertisers in this issue are eligible to purchase a shelf for displaying their products in one of the Product Showcases at the exclusive 16th Annual ISPA Media Event for $250. Expanded circulation: 14,000 spa owners and directors worldwide, ISPA Knowledge Network attendees, ISPA Media Event attendees

September: Pulse is the spa industry's leading tool, trusted and widely used by spa directors and owners to advance their businesses. As spa directors begin preparing their budget for 2011 use Pulse advertising to make sure you are front and center of their minds.

October: All eyes are on ISPA as attendees gear up for the 2010 ISPA Conference & Expo. Make sure their eyes are on you and they will stop by your booth by advertising in the issue attendees receive right before the leave for the ISPA Conference!

November: Take advantage of a great opportunity to advertise at the ISPA Conference! The Nov. issue will be distributed in the Conference registration bags for all attendees to receive.
Expanded circulation: 2010 ISPA Conference & Expo attendees

December: Stay fresh on your target market's minds, by advertising in the Dec. issue of Pulse that is delivered to ISPA members shortly after the ISPA Conference & Expo. Use it as a follow up tool to remind them of your message while they are reflecting on Conference and making purchasing decisions for the upcoming year.