SESSION TOPIC

Consumer Retention and Loyalty

Exploring Social Media and The Top 10 Best Marketing Practices - presented by Kathleen Turpel:

The Social Media Revolution is here and most business owners understand that they need to be a part of it. What many business owners do not understand is the new culture of a consumer driven economy and how to use it to its maximum potential to grow their business. (And have fun.) This presentation will will focus on how to do just that.  The following topics will be covered in detail:

• FaceBook
• Twitter
• Using Social Media to Attract more Web Site Traffic (i.e. - Blogs, You Tube, Flickr)
• What's Next in Social Media?
• Online PR
• How to Manage Social Media for your Business

The Top 10 Best Marketing Practices:

• Creative business owners in our industry have lots of great ideas to grow their business - the challenge often becomes focus and implementation.  This portion of the presentation will cover the top best practices of the most successful spa owners that deliver the best ROI. We will also present tips to measure, sustain and manage these programs.

Best Practices for Recruiting and Retaining Clients - presented by Janet Denyer:

Walk through the best practices used by Gene Juarez Salons & Spas with industry veteran and CEO, Janet Denyer.  Learn about the following Key Best Practices that you can incorporate into your Spa and Business:

• Marketing Strategies and Approaches
• Guest Experience
• Education
• Recruiting Practices
• Management Development Programs
• Staff Retention / Motivation