CONTACT: Debra Locker                                                                                             FOR IMMEDIATE RELEASE
International SPA Association                                                                                    Feb. 13, 2007
T 1.859.226.4374
F 1.859.226.4445
E debra.locker@ispastaff.com
www.experienceispa.com

ISPA AND LOHAS PARTNER TO PROMOTE
 SUSTAINABLE LIFESTYLES

LEXINGTON, Ky. – The International SPA Association and Lifestyles of Health and Sustainability, commonly known as LOHAS, recently formed a favorable partnership. The alliance focuses on educating environmentally conscious consumers and businesses on the numerous opportunities within the spa industry, and in turn, connecting ISPA’s members with this group.

ISPA Chairman Jim Root stated, “The power of possibilities is incredible between ISPA and LOHAS. As the spa experience is based on engaging in a healthy and balanced life, the partnership with LOHAS is a natural relationship. ISPA’s members frequently participate in LOHAS-related initiatives including community-oriented programs, recycling and the usage of organic or natural products. It is exciting for spa professionals to have a direct connection to the LOHAS consumer and their values.”

“The spa and LOHAS markets are booming. Twenty-five percent of U.S. adults have been to a spa while 30 percent of adults in America are considered LOHAS consumers,” added ISPA President Lynne Walker McNees. “Spa-goers are inherently interested in the LOHAS principles of a sustainable economy, lifestyles that are healthy and ecological, alternative health care and personal development.”

"We're delighted to partner with ISPA and can't wait to see and experience the ISPA Spa Pavilion. We expect this to be one of the most popular exhibits at the show," said Ted Ning, conference director for the LOHAS 11 Forum. "Sustainability is becoming more important to this industry, which is very gratifying to us.  We expect that our partnership will continue to be mutually rewarding in the years to come."

ISPA and LOHAS will join forces during the annual meeting known as LOHAS 11. Held May 14-16 in Marina del Ray, Calif., this conference is known for bringing together hundreds of business leaders focused on influencing consumer behavior and purchasing decisions while promoting healthy and sustainable lifestyles.

During the event, the first-ever ISPA Pavilion will consist of exhibiting ISPA members that advocate a sustainable lifestyle. ISPA members will exchange ideas with business attendees and have the opportunity to increase consumer awareness through one-on-one time with media attendees; a portion of the Pavilion is reserved for media only. Past LOHAS conference media attendees include The New York Times, Associated Press, E! Entertainment News, Business Week and People.

About LOHAS Forum
Since its inception in 1996, LOHAS has been the catalyst for the adoption of sustainable living and environment-friendly practices within the North American and global business community. The LOHAS 11 Forum features highly influential speakers and panelists who address and explore some of today's most prominent issues and business challenges, in the world of health and wellness Other events include musical performances, culinary experiences, demonstrations and networking receptions.

About the International SPA Association
ISPA is recognized worldwide as the leading professional organization and voice of the spa industry. Founded in 1991, ISPA’s membership is comprised of more than 2,700 health and wellness facilities and providers from 75 countries. ISPA advances the spa industry by providing invaluable educational and networking opportunities, promoting the value of the spa experience and speaking as the authoritative voice to foster professionalism and growth. 

Spas are places devoted to enhancing overall well-being through a variety of professional services that encourage the renewal of mind, body and spirit.

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