Peggy Noe Stevens in both career and personal life has devoted herself to over twenty years of hospitality, entertaining, and the exploration of experiential marketing. As a trained and certified protocol, image and public speaking consultant, she uses a customized approach to establishing the authentic image architecture of both people and place. Because of her signature style, expertise and creativity, she is retained by companies to seek out the true essence of image and identity. Her approach conveys powerfully targeted brand messaging through environments, while building confidence, self-awareness and professional presence to employees.
The “architecture of image” (creating culture with style and substance), is a complete 360 degree approach to immersing the total self and environment around the image you wish to portray. Her method takes a holistic approach to cultivating image and provides overall “image therapy” to her clients.
Author, global speaker, media spokesperson and prominent experiential brand strategist, Peggy brings a gracious, fresh and relevant approach to establishing image. She engages audiences with her dynamic wit and energetic message.
Peggy began her career in hospitality and marketing with Hyatt Hotels Corporation, engaging in all aspects of guest services, professional event planning and the highest standards of culinary arts and entertaining. She then moved to Brown- Forman Corporation leading a newly developed travel and event planning department. She managed over 100 global events annually, negotiated multi-million dollar travel contracts and enhanced all aspects of travel, customer service, entertaining protocol and hospitality for executives.
She was also given the opportunity to move into the new frontier of experiential marketing, where she assimilated and directed an impressive portfolio of wine and spirit brand destinations and worked with such iconic brands as, Jack Daniels, Woodford Reserve Bourbon, Southern Comfort, Fetzer and Sonoma Cutrerer Vineyards. Peggy’s keen strategic direction and sense for establishing rich cultures, positioned each destination to become top attractions in their respective locations. Directing all channels of destination management, she comprehensively fine-tuned experiential touch points with the consumer from retail and aesthetics, to culinary and tourism programs, creating one-of-a-kind memorable experiences. She simply mastered the art of engaging people emotionally through the senses.
Peggy particularly excelled at the overall crafting of the Master Plan, by taking the origin of environments and its employees and determining the granular mapping of every aspect of image the brand wished to create. Traveling globally, Peggy’s career has allowed her to observe the strengths and weaknesses of many brand cultures and she is an expert in consumer-driven behavior, as it relates to the brand and its environment.
In many ways, Peggy has been a trail blazer for women, and yet has lived up to her heritage. She became the world’s first female Master Bourbon Taster in the industry and can trace her lineage back to some of the great bourbon making families in Kentucky. She has been called the “Oprah of entertaining,” and a “life style maven”. Also described as a “more relaxed Martha Stewart”; she has represented Kentucky for such notables as Julia Child, Bobby Flay and the Prince of Spain.
Her executive leadership skills also immersed her talent toward designing women’s research and strategy studies for corporations, speaking to countless professional organizations on issues in the workplace and strategizing careers. She has set an inspiring new standard for how corporations can attract and retain female executives.