2007 Professional Development & General Session Presentations

Please note: ISPA has posted only those presentations, which speakers have given permission for public viewing. All presentations posted to this site are the proprietary information of the presenter and should not be redistributed or reproduced without explicit consent or permission from the presenter.

Click the session title to view the associated presentation.

Monday, Nov. 12

General Session

• Welcome - Jim Root
• Monday General Session Video 1 - Deborah Szekely 
• Monday General Session Video 2 - Leadership

Professional Development Sessions & Knowledge Network

• MARKETING/BRANDING – Marketing Roadmap – How to Navigate the Crossroads and Never Lose Direction
  (Click on the individual presenter names to see each panelists' presentation) 
  Panelists: Debi Barnes, Wanda Love, Craig Oliver, Loren Stone (appendices for Stone); Moderator: Darlene Fiske
• OPERATIONS/MANAGEMENT – Knowledge Network: A Discussion on Compensation & Benefits – Facilitator: Kay Cannon
• MEDIA/PR – Meeting the Media – Peter Kerr
• INDUSTRY TRENDS - Integrating Guided Imagery and Wellness into the Spa Experience - Dr. Martin Rossman and Jenean LaRoche
• OPERATIONS/MANAGEMENT – Need More Space? More Time? More Life? Get Organized to the Max! – Ann Max
• SUSTAINABILITY – From Green to Gold: How Sustainability Can Translate into Spa Profits – Mary Bemis, Linda Povey, Mark Wuttke; Moderator: Ted Ning

Tuesday, Nov. 13

Professional Development Sessions & Knowledge Network

·         MEDIA/PR – Insider Tips from Leading Journalists: How to Get Their Attention – Panelists: Hillary Geronemus, Kitty Yancey, Dana Dickey, Sara Snow; Moderator – Peter Kerr

·         LEADERSHIP – The Power of “YOU” – Derra Lee Edwards

·         OPERATIONS/MANAGEMENT – Knowledge Network: Building Spa/Resource Partner Relationships – Facilitator: Julie Morse-Patuleia

·         FINANCIAL – Where is the Money? A Users Guide to Planning Your Cash – Monte Zwang & Mark Machlis

·         MARKETING/BRANDING – Creating a Unique and Memorable Brand Identity for Your Spa – Dianne Stasi

General Session

• Annual General Meeting - Jim Root 
• ISPA Foundation Update & Dedicated Contributor Award Presentation – John Korpi
• Leading in a Changing Environment with Courage and Vision – Arch Stokes
• Tuesday General Session Video - Spa Business

Wednesday, Nov. 14 (Morning Sessions)

Professional Development Sessions

·         RISK MANAGEMENT - Your Employees Can be Your Greatest Asset and Your Greatest Liability:  Learn to Manage the Risks to Allow Them To Excel – Lori Hutchinson, Vivienne O’Keeffe and Arch Stokes

·         POWER OF PERSONNEL – Spa Attitude: The Ultimate Guest Experience – Patricia Heitz

·         OPERATIONS/MANAGEMENT – Managing Massage Therapists – Bruce Baltz and Mary Beth Braun

·         INDUSTRY TRENDS – The North American Spa Industry Profile: The Stats, The Trends and What it Means to You - Frank Pitsikalis 

·         LEADERSHIP – Shine or Whine? Managing Chaos with Confidence – Carolyn Gross

Wednesday, Nov. 14 (Afternoon Sessions)

Professional Development Sessions

• LEADERSHIP – How Spas Nourish & Transform the Lives of Spa Consumers – Dr. Elaine Dembe
• SUSTAINABILITY – Greening Your Spa by Implementing Sustainable Practices – Panelists: John Gray, Peter Jensen, Karen Ray, Michael Stusser; Moderator: Janice Gronvold
• COMMUNICATIONS/GUEST SERVICES - How to Create a Unique Spa Experience That is Infused With the Spirit of Love  – Peter S. McAlpine
• NUTRITION/FITNESS – My Complements to the Chef! Exploring the Influence of Spa Cuisine – Marsha Hudnall, Dean Rucker, Scott Uehlein; Moderator: Michelle Kleist
• RETAIL – The Art of Retail Merchandising – Gina Farley-Preziosa
• POWER OF PERSONNEL – How to Build An Award Winning Team – Tina Morchauser

General Session

• 2007 ISPA Spa Industry Study Overview & Visionary Award Presentation - Jean Kolb
• Wednesday General Session Video - Customers

Thursday, Nov. 15

Super Sessions

• MARKETING/BRANDING – The Art of Advertising: Does She or Doesn’t She? How Advertising Reflects and Feeds Pop Culture – Barbara Lippert
• POWER OF PERSONNEL – Tools, Tips & Techniques for Recruiting, Selecting & Retaining the Best (Access the white paper referenced in Mel's session)– Mel Kleiman
• MARKETING/BRANDING – Starbucks Tribal Knowledge – John Moore