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SHARILYN ABBAJAY AND TODD WALTER
Menu Engineering: A Blueprint for Maximizing Profitability
Presented by: Sharilyn Abbajay and Todd Walter
Monday, November 15, 2010 1 - 2:30 p.m.
Click here to download session presentation
Guests make purchasing decisions based on price and the perceived value of the goods or services available. Menu engineering - used by restaurants to steer guests toward items that yield the most profit - is one of the most profitable strategies a spa can use. Session participants will leave with a basic foundation in menu engineering and a plan to implement this strategy. Tactics that will be covered include:
- Strategically design your menu.
- Analyze key data and select meaningful metrics.
- Re-think the design and use of your treatment rooms.
- Monitor key metrics and re-design menu as needed.
- Choose the treatment mix that yields the most profit.
- Configure scheduling software for maximum efficiency and effectiveness.
| Sharilyn Abbajay brings more than 30 years of experience at some of the spa industry's biggest names to her role as vice president of global spas and retail. Abbajay is responsible for Marriott's portfolio of nearly 100 spas worldwide under the Ritz-Carlton, Marriott, JW Marriott and Renaissance brands, including operational standards, vendors, spa design and the financial strategy. She also oversees the company's retail stores, including its online retail sites - shopmarriott.com, shopcourtyard.com and collectrenaissance.com. Her rich history includes five years as corporate operating officer with the Neill Corporation/Aveda Corporation; nine years at Elizabeth Arden Salons, including senior vice president of their new store division, senior vice president of operations and regional vice president; and eight years as corporate managing spa director of Noelle, a division of the Gillette Company. Abbajay serves on the board of the International SPa Association (ISPA) and is co-chair of the Washington Spa Alliance (WSPA). Abbajay lives in Lanham, Maryland.
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| | Mr. Todd Walter has been with Red Door Spa Holdings since July 2005, holding the positions of EVP & CFO, before being elevated to COO in March 2006 and ultimately to his appointment as CEO in October 2006. He has over fourteen years of financial restructuring and turnaround management experience. Prior to joining Red Door, Mr. Walter provided both financial and senior operating leadership to struggling companies in varied positions including: CFO and acting COO of Naked Juice, a privately-held, premium beverage company distributing through grocery store and mass-merchant retailers; CFO of Cluett American Corp. and Cluett, Peabody & Co., Inc., a branded apparel manufacturing and distribution company whose trademarks included Gold Toe Socks and Arrow dress shirts and sportswear; acting Vice President of Operations for MobileMedia Corporation, the nations then second largest paging and mobile telecommunications company; and Treasurer of a private, post-secondary education company. Mr. Walter is an alumnus of Alvarez & Marsal, Inc., one of the country's leading turnaround management firms. Prior to Alvarez & Marsal, Mr. Walter spent seven years in the commercial lending and workout field. He was a Vice President in Chemical Bank's Special Loan Group, where he was responsible for managing a portfolio of problem loans, and prior to that, he was a commercial loan officer for National Westminster Bank, USA. Mr. Walter has a B.A. from Middlebury College and an M.B.A. from the Darden Graduate School of Business Administration at the University of Virginia. |




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