PROFESSIONAL DEVELOPMENT SCHEDULE

Sponsored by:

Speaker/Facilitator

Session Title

Barry Moltz

BAM! Customer Service is the New Marketing

David Avrin

It's Not Who You Know, It's Who Knows You! -
How to Raise Your Profits by Raising Your Profile

Debra Koerner and
Eric Stephenson

"I GET IT":  Effectively Communicate With Your
Entire Spa Team

Peter Kerr

PR for the Spa Pro: Creativity to Fight the Cutbacks

Deborah Waldvogel

ISPA Research and Business Tools Roundtable

Speaker

Session Title

Jaime Huffman

Menu Engineering: A Blueprint  for Maximizing Profitability

Jason and
Wendy Bazilian

Seeing the Future: The Spa Industry in Mainstream Health Care

Rich Kizer and Georganne Bender

Think Like a Brand, Act Like a Business: How to Make Your Company More Important than Anything It Sells!

Neil Ducoff  

 Is Your Pay System Working For or Against You? 

Colin Mcilheney and Crystal Ducker

The State of the US Spa Industry-Evidence from the ISPA Research Survey

Speaker

Session Title

Dr. Elaine Dembe

The 10 Habits of Stress-Resilient People

Frank Pitsikalis and Paul Schmidt

Spa Profitability - Tips And Techniques That Work In Any Economy

Kathleen Turpel

"Word of Mouse"  Using Social Media to Grow Your Business

Lenny LaCour

Vendor and Spa Relationships - Roundtable

 Brent Bauer, MD

Integrative Medicine and Stress Management- An evidence-based view of therapies that work and how to incorporate them into daily living.

Speaker

Session Title

James Kane

The Loyalty Switch: The Secret To Making Anyone Loyal To You, Your Organization, or Your Cause

Lori Wood and Tony Hirsch

Risky Business: Case Studies & Best Practices in Spa Risk Management

John Korpi and Ryan Crabbe

The Seven Financial Habits of Highly Successful Spas

Liz Terry
Andrew Gibson 
Andrew Jacka 
Facilitated by:
Susie Ellis 

 Global Spa Industry Trends

 Salim Mitha

Social Media, Local & Mobile: Making the Web Work for You

Speaker

Session Title

Jan D. Freitag and Andrew Gibson

Performance of Spas and Introduction to Spa STAR

Jim Mathis

Reinventing Yourself for the New World of Work

Neil Ducoff 

Compensation Roundtable

Dr. Bryan K. Williams, D.M.

Work Like You Own It! Six Habits of Service Superstars 

Charles Compton

Spa Retail 2010- 2 years after the doom and gloom- What's Changed?