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PETER KERR
PR for the Spa Pro: Creativity to Fight the Cutbacks
Presented by: Peter Kerr
Monday, November 15, 2010 10 - 11:30 a.m.
Click here to download session presentation
In an age of cutbacks, this seminar focuses on how you can do more PR with less resources. Packed with practical tips from a media-savvy expert, you'll learn:
- How to do your own PR
- How to garner original stories from unexpected sources
- How you can market your stories to trade publications and news media outlets without breaking the bank
![]() | Peter Kerr is President of KerrCommunications, providing world-class training for media engagement, crisis planning, intercultural communications and leadership improvement. He's also a professor of Communications at Asbury University, and holds degrees in engineering and leadership from the Air Force Academy, an MA in Communications from the University of Washington and an MDIV from ATS. |
| Peter has traveled to more than 50 countries on six continents and speaks six languages. He's worked with many media outlets including CNN, NBC, FOX, BBC, NY Times, USA Today, NPR, London Times, Der Spiegel, and Aljazeera. Peter led media relations in D.C. during the 2004 Reagan Funeral, and has media trained hundreds of leaders including White House officials, politicians, generals, CEOs, and non-profit leaders. Other experiences include negotiating with U.S. embassies and foreign military leaders in the Middle East and serving as Chief Media Liaison Officer for Outdoor Games in Beijing for the 2008 Olympics. | |




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