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ShareThisKIZER AND BENDER
Think Like a Brand, Act Like a Business: How to Make Your Company More Important than Anything It Sells!
Presented by: Rich Kizer & Georganne Bender
Monday, November 15 1 - 2:30 PM
Your brand is your image. It's the customer's perceived identity of your product. Your brand could be your product, special services, even your company. Your brand is the mental picture that flashes in customer's minds every time they see or hear your brand name. Here are just a few of the Brand-Building topics we'll cover:
- Getting to Know Your Customers Better than You've Ever Known them Before
- How Customers Currently Perceive Your Brand and Why that's Important
- Strategies to Create Top of the Mind Brand Awareness
- How to Think Like a Brand but Act Like a Business
- How to Create Customer "Disciples" Who Just Can't Live Without Your Brand
 | As speakers, authors, consultants and customers, Rich Kizer & Georganne Bender have 70 plus years of combined business experience - everything from "time in the trenches" to senior management positions at national corporations. Nationally recognized as experts in customer diversity, Rich & Georganne speak to thousands of business people each year through their "Retail Adventures in the REAL WorldTM" and "Business Adventures in the REAL WorldTM" keynotes and seminars. |
| Their client list reads like a Who's Who in American business, and you'll find their articles published monthly in a variety of national trade and business publications and on the Internet. Any speaker can talk about customers, but Rich & Georganne actually become them. In addition to focus groups, one-on-one interviews, and intensive on-site studies, Rich & Georganne scour the marketplace each year dressed as every kind of customer you can imagine. They've experienced customer service - or the lack of it - as "married," "with children" and "without," "single," "rich," "cash challenged," "elderly," "abled" and "disabled," "time-starved," "nice," and "not so nice." And through the use of specialized makeup and prosthetics, Rich & Georganne are transformed into "70-Something" customers so that they can see first hand what the "Aging of America" will mean to your business. Rich & Georganne know customers. They know what turns them on and what drives them nuts. They know what makes customers buy, and they know how to make them buy more. They can show you what your customers want, why they want it, and what you can do to insure that they get it. The result of their research is literally "straight from the customers' mouth" - solid, ground level intelligence that you can use today to better capture and serve your customers. Rich & Georganne's keynotes and seminars on Generational Diversity, Marketing & Promotion, Customer Service, Sales, and Business Motivation are inspired by their intense customer research. Their presentations blend brilliant content with colorful examples, humor and insight. You'll learn while you laugh! And you'll leave armed with inspirations, strategies, tactics, tips and techniques you can use the second you return to your business! | |