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JAMES KANE

The Loyalty Switch: The Secret To Making Anyone Loyal To You, Your Organization, or Your Cause

Presented by: James Kane 

Tuesday, November 16, 2010   2 - 3:30 p.m.

  • Understand the science behind true loyalty and learn what three behaviors the human brain looks for before "allowing" any us to be loyal.
  • Learn the difference between loyalty and satisfaction and why most organizations mistakenly confuse the two.
  • Be able to measure the loyalty of every relationship you have and accurately predict which will continue doing business with you and which are likely to leave.
  • Learn how to build loyal relationships -"virtually" - using your website and other social media.
  • Discover the real reason some of your most important clients and staff leave you and never come back, and learn how to prevent it from ever happening again.


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James Kane is considered the world's foremost expert on what makes someone truly loyal - to another person, to an organization, or to a cause.  As a consultant who has helped some of the largest and most well-know organizations in the world build nearly unbreakable relationships with not only their clients and customers, but with members, fans, volunteers, vendors, sponsors and employees, as well, James reveals the science behind the real human emotion called loyalty, and what anyone can do to receive its benefits.

The author of two upcoming books, The Loyalty Switch and Virtually Loyal, Kane has worked with every major industry, while advising and training organizations ranging from Global 1000 giants to small, regional companies.  As one of the most quoted and profiled authorities on loyalty, Jim has been profiled and quoted in The New York Times, The Wall Street Journal, Business Week, the BBC, and numerous other global and industry publications. He is a frequent guest on CNN, CNBC and FOX Business, which credits him as being "one of the best experts in the business."


 
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