Freelance journalists must submit copies of three bylined spa-related articles and an official letter of assignment from an accredited news organization. Freelancers who were given credentials for the 2011 ISPA Conference & Expo and are requesting credentials for the upcoming annual event for the same news organizations must submit coverage of the 2011 ISPA Conference & Expo.

Newsletter media must submit three issues of their newsletter and copies of three bylined spa-related articles. If a representative was registered as media at a previous ISPA Conference & Expo, one of the issues submitted must demonstrate the resulting editorial coverage.

Representatives from online media publications must have appropriate media credentials (i.e., a letter of assignment and/or a business card from a recognized news organization as well as three bylined spa-related articles). Bloggers must adhere to these guidelines as well and the subject matter and content of their blog will be taken into account.

Film crews and video production companies must submit a written request that includes information about the company, the purpose of attending the Conference, synopsis of footage, and information on the supporters of the project. Each request will be evaluated on a case-by-case basis.

Companies or organizations producing publications, videos and/or other electronic media intended for internal use, marketing, advertising, financial analysis or public relations purposes may not register as media. Financial analysts, sales, advertising, marketing and public relations personnel may not register as media.