BERKELEY YOUNG

Spas and the Generation Groups: How Spas Appeal to Different Generation Groups

Presented by:  Berkeley Young
Monday, November 7, 2011
2 - 3:30 pm
Mandalay Bay Room I 

Handouts not available for this session.

Baby Boomers have been great for the spa industry. They are entering their retirement years and they make up a quarter of the population! They are big spenders who like the creature comforts and are willing to pay for them. The gap between what the War and Silent Generations preferred and what the Baby Boomers demand is vast. And get ready, Generation X is a whole different story in changing behavior and they are entering their peak travel years. How will you communicate with these very different segments? How can you motivate them?  Who do you target for growth? How will you grow your business? And, what about the next generations? Understanding the differing generation groups will help you be a better marketer, employer, service provider and might even help with your family and friends too.

Berkeley Young conducts research and strategic planning for destinations of all sizes. He is president of Young Strategies, a Charlotte, NC based company. His hands-on travel industry experience includes running a CVB/DMO in North Carolina and managing a large golf resort community. As a planning consultant, Berkeley has conducted comprehensive research studies with destinations of all sizes from coast to coast. Berkeley is a highly rated speaker in the travel industry and is known for his clever approach when explaining even the most complicated data and trends. 

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